Electrifying Michigan
Electrifying Michigan is a brand-agnostic, multimodal, statewide campaign and partnership dedicated to advancing transportation electrification and clean energy across the state - 501c3 nonprofit initiative.
We bring together utilities, government agencies, academic institutions, auto manufacturers and dealers, organized labor, nonprofits, and community-based organizations to engage and educate all Michiganders on the environmental, economic, and health benefits of advanced clean mobility and energy.
From Detroit, Grand Rapids, to the Upper Peninsula, Electrifying Michigan connects stakeholders across sectors to ensure every community — urban and rural alike — can participate in and benefit from the state’s growing clean transportation, mobility and new energy economy.
Whether you’re in automotive, clean energy, academia, policy, or community engagement, Electrifying Michigan provides a platform to collaborate, share insights, and accelerate innovation toward a more sustainable mobility future.
Our Mission
To build a collaborative and inclusive ecosystem that continues to drive Michigan’s leadership in advanced mobility, new energy, workforce development, and economic opportunities for all Michiganders.
Our Vision
To make Michigan a national model for collaborative and sustainable mobility and energy ecosystem — where industry, government, academia, and communities work hand in hand to power a cleaner, more connected future.
